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How to Write Great Copy: Learn the Unwritten Rules of Copywriting, by Dominic Gettins
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Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
- Sales Rank: #905441 in Books
- Brand: Brand: Kogan Page
- Published on: 2006-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .52" w x 6.32" l, .80 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
...""a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business.""
About the Author
Dominic Gettins' copywriting work has won many awards. His rules have been adopted by organizations, such as the BBC and Microsoft.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good Book
By Stefanie
I am an advertising student and found that this book provided good tips on how to be a better copywriter. However, it's written by a copywriter in the UK, so some of the language used can be confusing at times. There are still multiple US examples though. I'd recommend this book to anyone who's interested in studying copywriting.
1 of 5 people found the following review helpful.
Useful resource
By S. Cherry
Great book as a resource. You'll need to buy other books for a more comprehensive understanding of how to write copy.
3 of 11 people found the following review helpful.
The Most Important Book to Learn Copywriting Secrets
By Suwandi Chow
Start Learning Copywriting can be scary.
You always feel what you wrote has some missing elements.
You feel more comfortable when you have strong pillar to hold on.
You like many practical examples and explanation why it works.
You also like to have complete picture of essential elements in Great copy.
I am sure you also want to know what are the hidden tactics you can use even if you are just a starter in writing sales copy.
Don't blink, this book is what you need.
I wish I own it when I first learn copywriting, but now I own it makes my sales copy even stronger than before
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