Ebook Service Management: The New Paradigm in RetailingFrom Springer
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“Great retailers are great at service.� No exceptions.� This book offers a wealth of insight into delivering excellent retail service.”��
�---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University
�
"With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing."
--Christian Gr�nroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland
�
"Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing."
�--A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida
�
"Service excellence and service innovation are critical for success in today’s competitive retail marketplace. ��Service Management:� The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals."�
--Mary Jo Bitner, Professor, Director Center for Services Leadership,�W.P. Carey School of Business, Arizona State University
- Sales Rank: #4552448 in Books
- Published on: 2011-12-09
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .81" w x 6.14" l, 1.46 pounds
- Binding: Hardcover
- 316 pages
From the Back Cover
TK
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great insights from cutting edge research
By Professor Jochen Wirtz
Jay Kandampully brought together the world's experts on key topics in retailing to contribute chapters to this book. It provides excellent insights on the latest research for retailers, academics and students alike.
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